Removing excuses is key for Joy McClymont’s success
Joy McClymont is one of those people who has energy to burn. She makes me tired just looking at her.
Her business Off The Track Training is a virtual fitness business, run from her home 100km west of Longreach in-between station life and raising four children.
What I love most about her business model is that she’s taken obstacles like crappy internet and remote locations and used them to her advantage, eliminating any barriers that give people excuses not to sign up to her programs.
The business started eight years ago as a virtual physical training program when Joy was trying to get back into shape following the birth of her baby, but had to compete with living on a remote property with, heat, flies and a newborn- all of which she wasn’t used to. So she would facilitate training sessions that she would also participate in.
Joy only really ‘ramped things up’ 12 months ago after seriously developing her own philosophies, or Intellectual Product (IP).
“I had seven years to decide what was really important to me and exactly what I wanted this business to do and really believing that this is what I want to do,” she said.
“That didn’t come easy for me and I needed a lot of coaching and business advisors to kick me into gear. Friends actually, who happen to be business advisors, but said ‘you need to get your shit together- you are sabotaging this business by holding back- and I was!”
She says she was making the business underperform because of her own self-doubt about that she didn’t have the skills to push it to its potential.
“You have to make sure your work is purposeful otherwise you won’t want to do it.”
She contributes the success of her communication methods to working backwards from a ‘pipedream’. She wanted to engage people and keep in touch regularly, so she identified what she needed to make that happen- including simple, straightforward concepts that make it easy for people to access and commit to.
“The good old phone serves me well, considering I live remotely and my internet is just as bad as everyone else’s,” she said.
“So it’s looking at what’s possible, instead of what’s impossible and working backwards from there with what you have got.”
“The phone has been our lifeline when it comes to live workouts because people just dial in, from anywhere in Australia. We have regular, weekly teleconferences where we can all chat. We don’t need the internet, we don’t need webcasts.”
The program is available online, but just in case people’s internet isn’t great, they also send it to members on a USB, backed up by a printed paper copy in case they don’t have access to a computer either.
“I don’t want people to have access barriers that take time away from the time they’ve allocated to exercise,” says Joy.
“Originally the (fitness) courses were shorter and I found that people were getting to the end of eight weeks, or 10 weeks and not feeling like they had something solid and grounded that they could move forward with.
“I didn’t want it to be like a ‘bootcamp fitness’. I wanted this to be fitting around peoples’ lives.”
She recently launched ‘Joy’s Fitness Hub’ as the centrepiece of her business, which means everyone has access to the same program, with time efficient fitness sessions, nutrition information and motivational strategies for a solid 24 week program.
She says the long duration of the program was initially overwhelming for some, but she wants people committed to life long fitness and nutritional habits.
“I found that people would say ‘well I know that I should be eating that, but why? And filling the gap of ‘why’ makes people really understand their choices and why they should be feeding their families and themselves with ‘this’ rather than ‘this’,” she said.
The other big issue facing Joy was motivation, or mindset- asking people, including herself, ‘What’s your big reason behind exercise, why do you want to keep healthy and fit?’
“Our mindset has a lot to do with how much we commit to ourselves and what we want out of exercise. Coaching people around the roller-coaster of motivation is a big part of what I do. ”
Joy has always been active and played a lot of sport but says she would never consider herself a gifted athlete.
“It was just something I wanted to do. I never thought of sport as a weight loss thing,” she said.
“As kids we just loved the feeling of being fit and strong and competitive. And I think we lose that as an adult when we focus on how we look all the time.”
“Believe it or not, if you focus on the thing that you love to do and feel fit and strong, the way you look, or the way you want to look will just happen. Feeling different has such a profound impact on how you look.”
The benefit of having seven years of running the business by herself before a doing a ‘hard push’, meant by the time she could afford to employ staff to help, she knew exactly what she needed them to do.
Joy has now been able to seek people with the specific skills she needs to complement her own, including social media and marketing and database management.
“You don’t know what problems you will have until you launch it so don’t try to perfect it from the start. Everything is an evolving process. “
Joy is as much a ‘talker’ as me, and we had a great chat! She’s got plenty of sage advice on exercise, motivation and business, so listen to our conversation on the Beating Around The Bush podcast here.