project voice

Is a Podcast something you’ve been thinking about?

There’s good reason if you have. Podcasts are exploding! once a fringe and niche market in the past 12 months we have seen major investments in Podcasting from companies such as Google and Spotify which indicates Podcasting is here to stay.

Audio is a great way to reach your audience. Its the one medium with the greatest recall and also the only one that you consume whilst doing other things. For example on the long drives, while hanging out the washing, while going for your morning walk are all popular times for people to consume their podcasts.

We first got interested in Podcasting at RBC in 2016 as a way of reaching a rural audience that spend more time away from screens and in cars than the average person. Its been incredibly rewarding and something we still continue to do weekly 4 years later! Since that time we have made our way onto the iTunes charts and recorded 100s of podcasts for ourselves and for others. We record live events, panel style shows as well as regular studio style podcasts. Check out our Podcast Directory for some examples as well as our own weekly Podcast - Beating Around The Bush.

We’ve taken what we have learnt through repeating that launch process over and over again and put it into our Podcast Launch Package.

We are thrilled to be offering this as a service in 2020 because from where we sit Podcasting is still an emerging media and the more rural and regional voices we can get out there the better! Never before have we had the opportunity to tell our own stories and reach our audience - our way!

One of our core philosophies here at RBC is ‘a rising tide lifts all ships’ and in the spirit of this we are opening the doors to all budding podcasters - let us help you get your stories and your expertise on the airwaves.